Ad retargeting can turn potential customers into new customers. This invaluable tool helps capture customers while they’ve already shown interest in your product or service. Retargeting enables your ads to reappear on other internet sites while your audience is searching for goods or services but has clicked away from your website.
The Magic of Ad Retargeting
Would you believe that a staggering 98% of customers leave your website on the first visit, never to return? The ‘magic’ of retargeting is the secret ingredient that encourages these valuable customers to return to your website. Ad retargeting – or remarketing – works behind the scenes to put your message in front of potential customers time and again while they’re online.
How does ad retargeting work?
Retargeting tracks visitors to your site then, when they visit other sites, your ads are re-displayed to them on those websites. Ad retargeting is useful if a potential customer has only half-completed a shopping cart transaction or filled out a fraction of your enquiry form then clicked away to search for other items, as it can draw them back to your site by appearing within the next web page they’re looking at.
Why is ad retargeting so effective?
Ad retargeting keeps your brand at the forefront of people’s minds and therefore has the potential to generate more sales. Retargeting is a constant reminder for potential customers to return to your site when they’re ready to buy.
Research shows that people often need to see an advertisement between three to seven times before they actually receive the message. So whether people are browsing your competitors’ products and services or whether they are researching local community events, retargeting brings your brand message front of mind.
Retargeting campaigns create high click-through rates and increased conversions, highlighting the need for your business to take advantage of this repeated recognition and successful branding.