Here at LWE, we stay up to date with all things Google & Digital Marketing.
Within the last month, Google has rebranded AdWords which has now become Google Ads.
This is part of a broader effort that Google is doing in order to simplify their offerings.
Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more.
That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager.
These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels.
As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams.
Google AdWords is now Google Ads
The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
Stronger collaboration with Google Marketing Platform
Google is enabling stronger collaboration for enterprise marketing teams by unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform.
We’ve heard from marketers that there are real benefits to using ads and analytics technology together, including a better understanding of customers and better business results.
Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing.
The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.
Google Ad Manager: A unified platform
We recognize that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently.
That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager.
There will now be three primary brands:
- Google AdWords is now Google Ads.
- DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
- DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
Interested in building your presence online with digital marketing? Contact our team today.
Looking for a great example of our PPC clients, the you may be interested in our previous blog: