What Is Video Advertising?
Video advertising comes in two separate categories; videos which are played as ads to a targeted audience on You Tube, and ads which can appear as text as people watch videos on You Tube.
Who can I target?
YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.
How do I measure the results?
YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.
The Power Of Video Marketing – A Case Study
In January 2016, Local Web Experts developed a Digital Marketing Strategy for our client Faith Lutheran College, Redlands. The primary goal of this digital strategy was to increase brand awareness of the values and opportunities offered by the school, and to ensure the positive student experiences were being relayed to the wider community.
Our team was confident the best way to convey these messages was via Social Media using Video Marketing.
In May 2016, a student narrated video was produced, showcasing the school and all it has to offer for students aged 5 to 17.
A strategic Facebook Video Advertising Campaign was launched to a targeted, carefully researched audience. Within 5 minutes of the video advertisement going live, 25 people had viewed the video in its entirety.
Within a week, the video advertisement had produced the following mind blowing results:
- 10,500 people reached within a small 20km radius
- 5246 watched the video in it’s entirety
- 108 people shared the video
- 208 people likes the video
- 58 people commented on the video
Enrolment enquires increased 15% within a week.
Still wondering if Video Marketing is effective?
Take your brand viral today, contact the team at Local Web Experts.