Name 5 of the latest digital marketing trends which have affected your business? It’s not easy.
As business owners come to terms with the essential element in the promotion of every organisation – a successful marketing strategy – we look at the way online marketing will change for the better. How can we, as business owners, predict them?
The online world is becoming more and more about the whole customer ‘experience’. Online customers now consist of a savvy group of individuals who know just what they want and when. They look to the digital world for vital information about products and services before they commit their hard-earned cash to your business cause.
The online world is becoming more about the whole customer ‘experience’
With this in mind, marketers are aiming at a more welcoming and friendly approach to these valuable customers. Marketers will focus on customer experience thereby creating more empathy towards their clients.
As Google becomes smarter via a process called “machine learning”, your digital marketing agency must stay on top of digital marketing trends to ensure your business is able to stay competitive.
The team at Local Web Experts (LWE) will be part of this forward focus by placing more relevance on content for our clients. LWE provides an Australian-based Gold Coast copywriting service, which is able to create publish-ready content that is genuinely useful, while still maximising search engine optimisation (SEO). When promoting your brand, you want to look stellar – not silly.
According to Pam Didner, global integrated marketing strategist at Intel Corporation, “Marketers have been advised to create and tailor different formats of content with customised copy for highly fragmented marketing channels from TV and print to various social media platforms in order to reach their target audience. It’s the right thing to do.”*
Rather than continuing the bombardment of customers with a surplus of information on the internet, online marketers will need to reassess their target markets and streamline information specifically for individual audiences. Instead of the hard-sell push, you’ll need to show your customers you care about them by investing more resources into finding out what they want. The suite of services at LWE will allow you to track customer queries and therefore provide more value online.
When designing business websites, keep in mind that content is king and will be pivotal to your business success in 2015.
Meanwhile, the team of LWE behind-the-scenes SEO writers will ensure your website is ranked where it should be – on the first page of online searches.
* From Toprankblog.com